Advertisement Metrics Calculation
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Documentation for package ‘AutoAds’ version 0.1.0
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| adstats | All metrics |
| CPC | Cost per Click |
| CPMv | Cost per thousand viewable impressions |
| CTR | Clickthrough rate |
| eCPM | Effective cost per thousand impressions |
| fill_rate | Fill Rate/Show Rate |
| plot_trend_and_forecast | Plot with trend and forecast |
| show_rate | Fill Rate/Show Rate |
| view_percent | Percentage of views |